Lowongan Kerja Marketing Campaign Manager di BUMN Swasta
Posisi: Lowongan Kerja Marketing Campaign Manager
Perusahaan: BUMN Swasta
Job description: About the job Marketing Campaign Manager
Responsibilities
- Campaign Management
- Develop and execute integrated marketing campaign strategies and activity plans for key JD. ID programs that use channels effectively and that will achieve campaign objectives including generating qualified leads
- Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget (work closely with regional media plan & Ops manager)
- Work with key stakeholders to implement campaign activity including: Merchandisers, performance marketing, designers, copywriters, CRM, Customer service, Business developments, performance marketing, social, content marketers…
- Eventually: Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
- Manage campaign implementation and performance against agreed campaign activity
- Prepare the briefs for the campaigns and lead execution
- Plan, Maintain and execute the campaign calendar
- Be responsible for the production and sourcing of all campaign materials
- Deliver campaign activity presentations and regular results presentations
- Campaign Reporting
- Ensure each campaign has clear metrics as agreed with the Head of Marketing and ensure that campaigns are achieving appropriate return on investment in line with company goals.
- Deliver weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations.
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Work with Brand team to understand stakeholder feedback to influence future design work
- Manage the master plan of activity to ensure that individual campaigns effectively without duplication or over-exposure whilst still achieving individual campaign objectives
- Complete competitor benchmarking for promotional activity and report regularly to key stakeholders
- Participate in fairs and offline PR events
- Stakeholder Management
- Marketing calendar/Campaign calendar creation, maintenance and management.
- Coordinate campaign activity with the digital marketing team including website updates, social media activity and SEM activity to deliver campaign objectives and lead generative activity
- Ensure campaign materials is aligned to overall collateral, prospectuses and identity guidelines
- Liaise with the business development to coordinate business to business activity as required
- Liaise with the PR General Responsibilities
General Responsibilities :
- To ensure accuracy of marketing materials and be responsible for formal sign off process where required
- Ensure the marketing calendar is real and executable
- To ensure detailed and accurate records are maintained, e.g. recording contact and financial information
- Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly
- Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team
- To be responsible for personal development within the area of campaign marketing and current trends that may support job performance
- To undertake such other duties as may be reasonably expected
- Skills, knowledge, qualifications required for job
- Essential skills
Requirements
You must possess:
- A degree or equivalent level qualification
- A recognised professional qualification in marketing would be a distinct advantage
- Extensive and hands-on experience in a campaign management role – in-house or with an agency
- Experiences in E-Commerce and Agency will be advantage
- At least 10 year(s) of working experience in the related field is required for this position.
- Preferably Manager / Assistant Managers specializing in Marketing/Business Development or equivalent.
- You must have proven ability in the following areas:
- Managing multi integrated campaigns simultaneously in ecommerce industry
- Advertising, digital and CRM marketing knowledge and experience
- Profit and Loss responsibility, campaign budget management and ROI
- Strong leadership skills
- Meeting objectives and campaign deadlines
- Strong planning and organizational skills with the ability to successfully multi task
- Personal traits
- Excellent judgment and creative problem solving skills
- Customer-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships
- Self-reliant, good problem solver, results oriented
- Able to make decisions in a changing environment and anticipate future needs
- Self motivated with an ability to thrive under pressure
- Flexible, collaborative and proactive, a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
- Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
- Ability to operate as an effective tactical as well as strategic thinker
- Committed to continuous self-development and learning within the marketing field
- Education and experience
Gaji/Upah: Rahasia
Lokasi Penempatan: Jakarta Selatan
Deadline: Sat, 07 Aug 2021 00:42:28 GMT
Posting Komentar untuk "Lowongan Kerja Marketing Campaign Manager di BUMN Swasta"
Posting Komentar
Tinggalkan Pesan